Tired of creating Instagram content daily? Want to find an easy way? In this article, you’ll find how to create an Instagram content strategy that works without any exhaustion.
Why is Instagram still used for marketing?
Instagram is updating quite frequently, the only people successful on Instagram are those who adopt the new features. You might be thinking that whether Instagram is still significant for marketing or you should shift towards a new platform like TikTok that is also grabbing attention.
Despite the fact that other social platforms are trying to grab their share of attention, Instagram always remains one of the best social media platforms for marketing. Instagram business tools are designed for its growth, such as:
- Automation and direct messages
- Stories as Engaging content formats
- Innovative content formats designed to expand reach, such as Reels
- A fully developed audience network and advertising platform
There is no other platform having such diverse and effective tools for marketing. Even with the constant emergence of new social media platforms and the younger generation liking it more, the fact is, Instagram’s audience is loyal. The brands and businesses that get famous with Instagram and select it as their platform of choice aren’t going to leave it and learn a new channel. The Instagram consumers are still lively and active, and they aren’t going anywhere.
As a matter of fact, a constantly updating platform leads to a feeling of constantly chasing your own social media content strategy. And when you think that you have found it out, the platform again changes and introduces a new feature. That becomes the main reason why most marketers have started to feel exhausted. Follow these step-by-step procedures to avoid burnout.
#1: Organize Your Off Marketing Timings And Promos On Your Instagram Content Calendar
The first step towards Instagram marketing is to identify your marketing preferences throughout the year. You definitely know the most effective time for your biggest promotions and product launches, so those times of year will be completely blocked off on your calendar. Plan your 4-6 weeks of themed social media content to warm up your audience before your new launch. Between these launches and warm-up periods, manage your off days from work and marketing. When there are various gaps between your promotions and your preferred time off. Subsequently, there are two possible solutions: one is to create more generic, or not important content and the second one is to leave those gaps open.
#2: Plan Instagram promotional content
Here’s how to plan your content for Instagram.
Plan Pre-Promo Content
The 4-6 weeks earlier than your merchandising is the time to heat up your target market and get them prepared for the promotion. You can do this by using pre-promo content that can be educational, reframing mindsets, fun and relatable content helping in building a relationship between you and your audience. Throughout this phase, the content must be focused on growth, connection, and engagement. It helps to establish authority and authenticity with your audience, and also helps them to know about your brand.
This is high time to identify the types of content format for the biggest bang to avoid burnout. Instagram Reels and Instagram image carousels provide the biggest reach and are often saved, which helps to deepen your connection with your audience. Moreover, Instagram stories are also a great way to connect with your audience.
Go Live On Instagram
Once you have promoted your content enough for 4-6 weeks to warm up and grow your audience. It’s time to take one step ahead in your marketing strategy, which is going live with your offers. This time focus on your promotion, what it is all about, and how you can benefit from it. You will also discuss your audience’s problems and how your offers resolve them. In addition to this, Instagram featured in addition to these, you can also use featured posts, Q&As, and tips.
Tips For Creating Promo Content Without Exhaustion
Product launches and promotions can be big, and overwhelming. Here are some tips to manage content creation.
Create Your Content In Batches
Content creation through a system minimizes your exhaustion. Batch-create your graphics and posts, and schedule Instagram content. Moreover, repurpose some of your content from an earlier launch.
Build A System To Manage Comments
You should manage comments and engagement to avoid burnout and stress.
#3: Develop Instagram Content Themes For Gaps Between Promotions
Instagram is updating rapidly. The only people who get extra benefits from Instagram, who adopt the updating feature. Accordingly, you have to redefine themes for those gaps. You can create and publish content based in real-time. The themes you choose to fill your days with can be anything. It can either be any specific events happening, big news, and other time-sensitive items, or it can be more generic themes.
One of the many advantages of themes is that they’re easily adjustable with your schedule. They are less problematic to your content strategy and easily relatable to larger audiences. you can post them out when needed. The next important thing during your planning content strategy should be to know what is the most effective way to get a maximum audience?
Open gaps between your promotions and launches are to keep you flexible in your choices of plan selection. You don’t have pre-made content material to post, you can select the content material layout that will pass you closest to what it is you’re attempting to accomplish that day. You can try Instagram Reels Q&A stickers instead of using regular posts and 4,5 stories. Giving yourself the flexibility to alternate your content material based totally on the day can assist you to battle off burnout.
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