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8 Strategies for Making Your First E-Commerce Sale

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You’ve got your e-commerce site ready to go, but you don’t know how to get your first sale without wasting a ton of time and money. Don’t worry; plenty of other entrepreneurs have struggled with this question before, and now you can benefit from their experience! Read on for 8 strategies for making your first e-commerce sale and achieving your online business dreams.


#1: Brainstorm

Brainstorm about your first e-commerce sale. Whether you have a ton of products to choose from or just one, brainstorming is crucial. Write down everything that comes to mind, no matter how silly it may seem. Looking at all your options will help you determine which are worth pursuing and which aren’t.


#2: Invest in quality photos

If you want people to buy your product, they’ve got to see it. Even if they don’t buy today, they’ll remember it in the future when they do have an interest in making a purchase. Investing in quality photography will help you sell more products and grow faster.


#3: Know your customer

This is no time to get lazy. It’s essential to know your customer intimately as if you were in his or her head because ultimately that’s what a good business plan boils down to—knowing who will buy your product and why they will love it. The more specific and focused you can be, the better chance you have of making a sale.


#4: Hook them with your titles

Before anything else, you have to craft an attention-grabbing title. You want to do whatever it takes to get your target reader interested enough in your post that they click through and read it. That doesn’t mean you need a gimmick or superlative in your title, but instead focus on 2 key areas: clarity and value. Clarity means that when people see your headline, they know exactly what they’re going to get out of reading it.


#5: Use strong calls to action

A strong call to action is an essential element of every blog post. By adding a clear and compelling call to action, you’ll boost your readers’ engagement with your content and increase your chances of converting them into subscribers or leads. Calls to action should be added at key points in your content, such as:


#6: Show, don’t tell

When writing copy, particularly sales copy, it’s easy to fall into what we call a wall of text syndrome. This is where you over-explain a product or service and tell your readers exactly how they should feel when they interact with it. One great way to avoid the wall of text syndrome is by showing people instead of telling them. Showing your readers how something works in action can go a long way toward connecting with their emotions and helping them to build trust in your brand.


#7: Optimize SEO performance and site speed

There are a ton of things that you can do to optimize your site’s SEO performance. Most eCommerce sites have a unique page to help promote products, but many don’t take advantage of that page as an opportunity to optimize their site.


#8. Create an amazing user experience.

When you’re a new eCommerce store, it can be tempting to save money on marketing and advertising by cutting corners or skimping on customer service. While it’s important to look at your budget closely and make sure that every penny is being spent wisely, there are many things you can do to create a breathtaking user experience without spending a ton of money. For example, providing excellent customer service is a great way to drum up word-of-mouth business—no paid ads required!

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