Search engine optimisation keyword rankings can be tricky, and there are certain mistakes that many entrepreneurs make when they’re first starting out with their SEO marketing strategies. The good news? Learning how to get your keywords ranked #1 in Google doesn’t have to be hard—just follow these five tips and you’ll be well on your way to higher search rankings!
1. What are SEO keyword rankings?
Search engine optimization (SEO) is a way of ranking highly in search engines. The specific methods for achieving good SEO keyword rankings can be complex, but there are some basic rules you should follow to avoid common mistakes.
2. The importance of keywords
Keywords are what drive clicks. If no one finds your content, you’re not going to get any leads. Knowing which keywords will bring you leads and customers is a critical part of SEO that many businesses overlook. In fact, choosing keywords is so important that I devoted an entire chapter in my e-book to it (Chapter 6: Choosing The Right SEO Keywords). Here are some tips to help you select winning keywords for your business.
3. Finding the right keywords.
One of your top priorities when writing an SEO-focused post is to select effective keywords. Not all keywords are created equal, and you want to make sure that your content uses terms with a high search volume and low competition. The wrong choice can mean getting lost in Google’s search results, while picking good ones means driving more traffic to your site. Here are five mistakes many people make when trying to rank their sites higher on Google.
4. Long-tail vs short-tail keywords.
long-tail keywords are used when you want to target a specific group of people. For example, if you sell shoes and want to rank #1 for black sneakers, then that would be considered a long-tail keyword. However, if you are selling your shoes and simply want them to appear in general searches like sneakers or shoes then those would be short tail keywords because they include more than one word. Think about your business.
5. How many keywords do you need?
Just because you’re ranking on page 2 doesn’t mean you aren’t targeting enough keywords. In fact, some of your competitors could be ranking higher than you while targeting fewer keywords. How? Well, they might be targeting longer-tail keyword phrases and synonyms that have a lot of search volume or commercial intent behind them.
Conclusion
We’ve covered a lot of ground in our SEO keyword rankings guide, but there are still so many things we didn’t have time to talk about. For example, how do you optimize your meta description for SEO keyword rankings? What about using microdata and schema markup? Google authorship should be on your radar as well. For more articles you can also visit.