LinkedIn has become one of the most popular marketing and recruiting tools on the internet today, with over 400 million users as of June 2017. If you aren’t using LinkedIn to promote your business, you are missing out on thousands of potential leads that are ready to purchase from you at any time. One of the best ways to connect with these potential customers is through LinkedIn ads; however, this strategy isn’t used by many people because it can be very expensive and extremely ineffective if not done correctly. Follow these 6 overlooked LinkedIn ad techniques to get started today and watch your business profits soar!
Why You Shouldn’t Ignore LinkedIn Ads
As powerful as LinkedIn is as a professional networking tool, few people realize that it’s also a massively underused advertising platform. According to HubSpot, LinkedIn ads get 2X more clicks than Facebook and 4X more clicks than Twitter. Still, think they aren’t worth your time? Check out these 6 overlooked ad techniques that can help skyrocket your results and get you in front of more qualified prospects.
Mistake #1: Not Testing the LinkedIn Ads
One of my biggest pet peeves when it comes to LinkedIn ad campaign is that so many people do not test. They run one ad and then either move on or even worse just sit back and wonder why they aren’t seeing results. If you are not testing different variations, what makes you think your winning ad is going to continue to win? You must test variations!
Mistake #2: Not Defining Your Target Audience
The biggest mistake people make with LinkedIn ads is that they don’t define who their target audience is. While it may seem like a good idea to target anyone and everyone, remember you are paying for every click or impression. If you aren’t specific about your target audience, you could end up wasting money on clicks that will never turn into leads or sales.
Mistake #3: Only Marketing With Display LinkedIn Ads
This is a common mistake newbie Marketers make. They spend all their money on display ads and get terrible results, so they never try any other Marketing techniques. The truth is that there are far more effective techniques you can use to market your business! You just have to know how to do it right. Here are some of my favorite advanced techniques I use in my business…
Mistake #4: Focusing On Cost Per Click (CPC)
I’ve made that mistake myself, and I see countless people making it every day. With CPC, you’re only paying for clicks on your ad, not for leads or sales. As a result, you can end up spending hundreds of dollars to generate $0 in revenue from your ads. This is obviously not ideal.
Mistake #5: Focusing On Clicks Alone
Most people think of ads as a means to get clicks. While it’s nice when your ad gets clicks, that’s not what you want!
How to Avoid The Mistakes And Start Using Targeted, In-Depth, Effective LinkedIn Ads today
First, let’s get down to basics. The entire point of advertising on LinkedIn is to drive targeted leads for a business or organization and to generate sales. The first step in creating successful LinkedIn Ads is targeting. When you build an ad campaign, your goal should be: To place your ad in front of people who have a need or problem that you can solve with your product or service.
Conclusion
LinkedIn ads are an effective way to get your business in front of your target audience and generate qualified leads. If you’re already running ads, there’s a good chance you’re utilizing most (if not all) of these techniques. But for those who haven’t yet dipped their toes into the LinkedIn company page, now is a great time to start! These 6 overlooked techniques can help you maximize your ad results.
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