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9 Ways to Utilize Instagram Ads for Your Marketing

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With the launch of Instagram ads this past September, it’s become increasingly important to find new and innovative ways to promote your products and services on Instagram. So what are some of the best ways to utilize Instagram ads? We’ve put together 9 ideas for how you can improve your conversions by using Instagram ads. Check them out below!

1) Create an Attractive Feed

Instagram Ads are a great way to gain valuable information from your target audience. While you can run Instagram ads without using an ad campaign on Facebook, it’s recommended that you do so because it allows you greater control of where your advertisement appears. An essential part of any advertising campaign is creating an attractive feed with visually pleasing photos. You want people scrolling through their feeds on Instagram to want to click and see more of what your company has to offer.

2) Add Call-to-Actions

Adding a Shop Now or Learn More button with your Instagram post will help drive traffic back to your store or website. If you are using an Instagram ad platform, make sure they include a CTA option—some don’t, so do your research before starting!

3) Use Dynamic Product Ads

These Instagram ads are an ideal way to show multiple product options or variations of a product that helps generate sales from existing customers. You can also use these ads as part of your remarketing strategy, making it easier for customers who’ve visited your site but left without purchasing something to return. This can be done by showing them relevant and attractive products that they’ve looked at before.

4) Run Instagram Stories Posts

Stories are an excellent way to interact with and give a unique feel to your business. You can also run story ads, which are only available through select ad types on Facebook and Instagram. To create them, simply create a new post as you normally would, but when you’re ready to schedule it, choose Stories instead of Ads. For more information on how to best utilize Stories in your marketing campaign, be sure to check out these 5 tips from Buffer Social!

5) Use Remarketing Lists

If you have your own brand’s website, use remarketing lists. These are lists of people who have visited your site that you can show specific ads or offers to later on. This will be much more effective than general targeting and allows you more granular control over what is showing up in a person’s newsfeed. It also allows you greater insight into how each ad is performing and which campaigns are working well overall.

6) Use Hashtags Effectively

For example, as an online retailer, adding #retailers or #vendors might be a good idea. As a digital agency, using #digitalmarketing will help target people searching that term. Just make sure you’re not flooding your posts with so many hashtags that they look awkward and spammy! Keep it under two hashtags per post. If you don’t know which hashtags to use for your industry, do some research on how other brands in your industry are using them.

7) Create an Engaging Copy

Copywriting is one of those skills that seem like a mystery at first. In reality, it’s all about making a personal connection with your customers, which allows them to feel more comfortable purchasing from you. To get started, ask yourself who you’re talking to and why they should care about what you have to say; from there, write copy that speaks directly to your audience. Here are some tips on how to create engaging copy.

8) Use a Discount Code in the Image

It’s common on social media for users to share content from their favorite brands. By incorporating a discount code or special offer, you will encourage your followers to make a purchase after sharing your ad. The discount code should be placed in an image so that it can be easily found by shoppers. This method is effective because when people do business with you, they are more likely to repost your ad and share it with their friends and family through multiple networks.

9) Include a Link in the Bio

This is a no-brainer, but it’s important nonetheless. When Instagram rolled out its ad platform, it offered brands an opportunity to include links in their ads. This means that not only can you buy brand awareness, but you can also buy clicks. If your product or service involves a quick purchase—for example, an e-book or downloadable workbook—you should include a link in your bio, so users can easily click through to learn more about your offer and make a purchase.


At some point, you will have to spend money if you want your business idea to grow. Deciding how and when you should invest in your marketing is one of the most critical decisions an entrepreneur makes. It’s easy to fall into a mindset that saving money is always better than spending it, but there are times when it just isn’t true. At Buffer, we look at our marketing budget as an investment in our future and know that every dollar spent brings us closer to reaching our goals.

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