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How to Use Instagram Product Tags to Engage Your Audience

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Did you know that there are actually over 500 million Instagram users? With that many people on the app, it’s easier than ever to market your business and get the word out about your product or service, but this doesn’t mean you should dive in headfirst without knowing how to go about it correctly. In fact, with so many opportunities to engage with your audience, you can only benefit from knowing how to use Instagram product tags correctly! Here are 15 ways to use Instagram product tags to engage your audience and grow your online presence.


1) When you share your own content

If you have already created some great content on your Instagram account, then sharing it is a great way to engage with your audience. By doing so, they will be able to enjoy your content and learn more about you. If people are familiar with what you’re posting on Instagram, they will become more engaged with your Instagram account in turn. This might lead them to check out other posts that you share, which could eventually lead them back to your website or brand profile.


2) To find your best products

There are a couple of steps you can take to help you find your best products and use Instagram product tags effectively. First, focus on quality over quantity. It’s better to have a smaller but more engaged audience that pays attention to your products than numerous people who don’t care about what you’re selling. Next, decide what kind of products works best for your business. If it’s jewelry, try selling different varieties and styles.


3) For Instagram shout-outs

Don’t directly tag companies and brands in your photos. Instead, use Instagram product tags or a third-party app such as #hashtagsforlikes. If your photo is particularly striking and relevant, you might get a company or brand to like it and promote it in their feed. This could lead to free exposure for your business. Be careful about spamming companies with these requests, though; if they see you tagging them too often, they may block you from tagging them at all.



4) To build your brand’s reputation

Whether you’re a social media newbie or an Instagram aficionado, utilizing Instagram product tags is one of best ways to engage your audience. These subtle markers are embedded into photos, and they can alert potential customers if they’d like to purchase a particular item featured in a post. As brands flock to Instagram’s latest features, it’s more important than ever to use them effectively—these 15 tips will help make you an Instgramming pro in no time!



5) As a sales funnel

An interesting way of using product tags is to create a series of posts leading up to a launch. If your customer base is comprised of women, you could use product tags on images featuring shoes and accessories, for example. Along with each image in your post, you’d add an #ad or #sponsored hashtag so that your followers know that you’re being paid or compensated in some way for posting about a particular item.


6) For giveaways and contests

A great way to drive engagement with your followers is by creating a contest or giveaway on your feed. This works especially well for e-commerce brands who want to boost their social media presence and drive traffic back to their store. You can use tags for products, contests, or giveaways for maximum impact. For example, if you’re launching a new product or hosting a contest, you can use an image of that product and place a related hashtag in your photo’s caption to ensure it gets seen by potential customers.



7) For bulk orders

When you’re a business selling products, it’s crucial that you get as much exposure as possible. This can sometimes be difficult when you don’t have a lot of resources. Luckily, with a little help from bulk order discounts, promoting your business on social media can become much easier.



8) For better insights into your business

It’s important that you not only post pictures of your products, but also tag them with keywords, or hashtags. When you do so, your followers can click on these tags and see other photos featuring your product, as well as relevant items from other people. This is a good way to learn about which types of images and tags appeal most to your audience—and build an even more targeted customer base in a relatively short amount of time.



So, now that you know how to use Instagram product tags, what are you waiting for? Go out there and start engaging your audience today. Maybe I’ll see your tag in my feed!



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