What are TikTok Ads? TikTok is a video-sharing social networking service that enables users to make short videos, usually from fifteen seconds to three minutes in different genres. With over 689 million monthly active users worldwide.
TikTok ads are an advertising option on the popular video-sharing app TikTok, which allows advertisers to reach a young and engaged audience of more than 500 million active users each month. While you may be familiar with YouTube ads, you might not know much about TikTok ads and how they work compared to other social media platforms like Instagram and Facebook. We’ve got all the details on what makes TikTok Ads unique, so you can make the most of your campaign and increase engagement on your social media page or account. Let’s get started!
What Are TikTok Ads?
TikTok is one of many digital platforms that generate revenue through advertising. TikTok was purchased by Chinese company ByteDance in 2017, and has seen incredible growth over time—users have doubled every quarter since its launch. In November 2018, Google announced it would be bringing Google Ads advertising to TikTok users. Before you get started with TikTok ads, however, there are a few things you need to know about what types of ad content work best on TikTok, how much your ads will cost, and more.
Advantages and Disadvantages of TikTok Ads
TikTok, a fun and interactive video app known for its lip-syncing capabilities and inclusive culture, is one of today’s most popular social media apps. It can be used by pretty much anyone who’s old enough to hold a phone and enter their user ID/password, making it an attractive place for advertisers looking to reach new audiences. However, before you decide if TikTok ads are right for your brand, let’s talk about some of TikTok’s advantages and disadvantages.
The Strategy behind the best video campaigns
If you’re just starting out with TikTok ads, here are a few key elements to get in mind when designing your first campaign. First, create a series of videos. Quality over quantity; one great video is better than five mediocre ones. Second, choose which videos you want to be promoted through TikTok ads—to do so, head over to YouTube and upload them directly into Google Ads for targeting purposes.
Marketing on a Budget with TikTok Ads
TikTok is a popular app that lets users create short music and video clips. It’s been around for years, but recently they added a self-serve ad platform so small businesses can purchase ads on their platform. Here’s everything you need to know about TikTok Ads and how you can market on a budget with them.
Why Is It So Important to Use Hashtags?
Now that you know what hashtags are, and why you should use them on TikTok, let’s dive into how hashtags actually work. In general, hashtags enable users to find your content through search. Although they function similarly across platforms like Instagram and Facebook, there are a few key differences. For example, on TikTok and YouTube videos, you can include two types of hashtags: caption or video-specific hashtags.
Tips for Creating an Epic TikTok Ad
To create an ad that actually resonates with your audience, try focusing on some key elements of your business and brand. If you’re selling a physical product, highlight what makes it unique or how much better it is than others like it. If you provide a service, include photos or videos that show how much fun customers have with you or your team. Using emojis to illustrate these benefits in a creative way can help too!
How Do I Monitor My Results?
Like any advertising campaign, it’s important to monitor your performance. Fortunately, there are a few simple ways you can keep tabs on how your ads are performing. Here are some of our favorites.
The Best Times of Day To Post Videos
When you’re posting videos on TikTok, you have a huge advantage over social media sites like Instagram and Twitter because of their 24-hour nature. People post when they have time, and that means that prime times for seeing engagement with your content will vary greatly from day to day and from hour to hour. Here are some tips for finding out what kinds of hours are best for running a contest or other promotion on TikTok.
How Long Should My Video Be?
Videos on TikTok are limited to six seconds—this is, of course, plenty of time for creativity. In fact, it’s quite challenging. If you have a longer video idea or original content you wish to share, your best bet is to post it on YouTube or Facebook and tag TikTok in it. This way, people who want a sneak peek at your full-length videos can check them out elsewhere, while people who only want short clips stick around and watch yours.
What Kind Of Camera Should I Use?
Your phone camera is a great place to start if you’re going for something casual. If you want to take more professional-looking photos, though, you’ll want something with a little more depth. Fortunately, there are plenty of cameras on the market that works great with TikTok and don’t cost an arm and a leg! Here are some good options at various price points. Don’t forget to subscribe before you go!
Editing For Better Results – Free Vs. Paid Software
If you’re just getting started with social media marketing, there are free tools at your disposal. But these software options may not give you access to all of your data and can be limited in terms of how much you can post. It’s best to opt for a paid option, like Hootsuite or Sprout Social; they allow you to schedule posts in advance and see full analytics on your performance.
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