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The Ultimate Guide to LinkedIn Newsletters

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LinkedIn offers two types of newsletters to its users: LinkedIn Today and LinkedIn Pulse. Both aim to highlight relevant content, whether it’s news articles or stories from around the web, but they differ in how they present that content and which type of content they feature. Take advantage of the many ways you can use LinkedIn Newsletters to engage your audience and get your brand in front of more people. Here’s how to use LinkedIn Newsletters to grow your business with ease!

Why You Should Be Using LinkedIn Newsletters

The question you should be asking is how can I start using LinkedIn newsletters? Marketers are using newsletters more than ever before and will continue to do so. In addition, these tools help you make better use of your time and reach a larger audience than organic posts alone. Use them!

What is a LinkedIn newsletter?

A LinkedIn newsletter is an automated message that your company sends its contacts directly through LinkedIn. This can be used as a way to communicate with your existing customers and potential customers, giving them updates on new products or changes in pricing. LinkedIn’s newsletters are generally composed of text, images, and videos. To learn more about how you can benefit from adding a LinkedIn newsletter, continue reading below!

What Do I Need To Know Before Getting Started With A LinkedIn Newsletter?

Before you send out your first newsletter, there are a few things you should know. This guide will walk you through everything from setup, to content creation, and sharing. The first thing you’ll need is an account on LinkedIn, so go ahead and set that up before we get started. You can use a personal profile for your business (recommended), or create a new company page for your brand. Either way, make sure to add some information about what you do at your company or business—this helps people who may not have heard of you yet see what kind of company they’re getting involved with when they subscribe to your newsletter.

The Steps Involved In Creating Your First LinkedIn Newsletter

Have you ever sent a newsletter out? If so, do you have any idea what your open rates are? How about click-through rates? Do you know who your best subscribers are and what days and times they like receiving newsletters from you? If not, it’s time to start using LinkedIn newsletters more effectively. Here’s a simple step-by-step process for how to use LinkedIn newsletters in your business.

Ways To Implement Your LinkedIn Newsletter Campaign

Whether you’re looking for practical advice on how to get started with your first newsletter, or you’re an old hand in need of some fresh inspiration, there are a few tried-and-tested strategies we suggest for boosting your subscriber list. So don’t be shy! Get clicking and discover six ways that could help increase your subscribers.


As social media marketing, and digital marketing becomes more sophisticated, brands have recognized that content marketing is a great way to reach their audiences. LinkedIn’s newsletters are one of many ways marketers can use their LinkedIn accounts for greater visibility and increased traffic. To learn more about LinkedIn newsletters, click here.

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