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Are You Realizing the Full Potential of Social Media Marketing?

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Social media marketing has been around for quite some time now, but it’s still often misunderstood by companies and businesses that don’t fully grasp the true value of social media as a marketing tool. Sure, you can use your social media pages to attract visitors to your site, but there’s so much more that you can do with it than just drive traffic to your homepage. Want to know what you could be doing? Keep reading to find out!

Define Your Business Goals

As a business, are you doing everything possible to attract customers and keep them engaged? It’s easy to get caught up in SEO and forget about social media marketing. Think through your business goals. Do you want to increase revenue by $100,000 per year within three years? Will you be signing more clients, or do you want your existing clients to spend more money with you each year? Are you trying to attract younger customers or older ones; male customers or female ones; local ones or national ones?

Research And Choose Your Social Media Channels

One of my favorite things about social media marketing is that it’s so versatile. There are dozens and dozens of channels to choose from, each with a distinct purpose and audience, which means there’s no single best channel for your brand. To figure out which ones are right for you, you’ll need to do some research and decide carefully—I can help with that!

Create Content Unique To Each Channel

There’s no denying that social media marketing makes your brand more accessible and visible. But are you getting everything you can out of social media? Social networks, like Facebook, want to see original content. So take advantage of that—and share insights directly on each network by creating unique content for every platform. That way, you’ll increase visibility for your brand and drive more traffic to your website. Your social channels will also be seen as a primary hub for content consumption, increasing their SEO value!


Provide Regular Updates And Respond Quickly

Today’s consumers don’t just have short attention spans—they also have easy access to updates from brands, both positive and negative. If your audience sees that you respond to criticism or questions, they’ll know you care about them and maybe more loyal. Keeping social media updated is one way for companies to improve their SEO (Search Engine Optimization). No matter how informative your content is, Google only puts websites at the top of its search results if they’re relevant.

Use Visuals Such As Videos And Infographics

When trying to explain complicated concepts, visual aids can be a huge help. If you’re trying to explain something that is likely specific to your industry, consider including an infographic or video. Infographics and videos also break up text and make it easier for readers to skim through content. Video content can boost page views as well as increase subscriber numbers for your business’s social media accounts.

Advertise On Social Media Sites With Engaged Audiences

It is no secret that Facebook, Twitter, and other social media sites are among some of the most powerful SEO (search engine optimization) tools out there. People love to share images and information they see while surfing online—and it’s not hard to understand why. We all want our friends and families to be informed of what we’re up to. But even though these platforms help business owners spread their reach in more ways than one, many marketers neglect social media for its advertising potential.

Engage Influencers Who Can Help Spread Your Word

Getting someone with a large audience to write about you is a great way to gain some attention, but what if that person doesn’t have your target audience? Instead, why not get influencers who already have an audience that matches your target demographic—and pay them for it. This can be a win-win situation for everyone involved. It’s worth noting that influencer marketing has grown in popularity since we first published our post on it back in 2014.


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