With LinkedIn being the biggest social network in the world, it’s no surprise that many people use it as an online business card and discover ways to leverage it in their marketing efforts. These 10 marketing hacks are not only interesting and useful in their own right, but they can also help you make the most of this powerful platform. So, let’s get started!
Tip 1: Use Open Graph For Rich Media
Are you sharing images on your LinkedIn updates? If so, Open Graph is a nifty feature that you might not know about. It enables any image URL to be automatically formatted for rich previews (so it looks great on various social media platforms). It’s easy to set up; just go to About and then select Open Graph from the drop-down menu in your profile settings.
Tip 2: Customize Your Profile to Grow Your Brand
Setting up a custom link to your website or personal online presence is a great way to build your business and start marketing it on LinkedIn
Tip 3: Increase Your Referrals With InMail
Increase your referrals with LinkedIn marketing tips. InMail is LinkedIn’s private message service that allows you to communicate directly with other users who have opted-in to receive them. This can be a powerful tool for small businesses, as you can use InMail to reach out to people in your niche and see if they would be interested in providing you with a testimonial or case study.
Tip 4: Boost Post Engagement By Sharing On LinkedIn Groups
LinkedIn groups are perfect for sharing your content. When you post a new piece of content to your profile, people who follow you will see it in their news feed. But if you take that same post and share it on a group (or multiple groups), its reach will be significantly amplified. If you’re looking to generate more views, comments, and leads, start posting your articles to LinkedIn groups.
Tip 5: Build A Professional Network In Seconds
LinkedIn Quick Connect is a new feature that allows you to connect with your contacts in less than 30 seconds. All you have to do is click on their profile photo, which should appear under their name and company in most cases. If it doesn’t work for some reason, don’t worry—you can still manually connect with them. Just use these same steps.
Tip 6: Save Time With Smart InMail
Save time by using InMail to send a message directly to someone’s inbox instead of needing to connect and send a connection request. It allows you to break through more quickly in their inbox while they’re sifting through a ton of emails!
Tip 7: Use Connected Apps To Make A Good First Impression:
LinkedIn provides you with access to applications called Connected Apps. These apps help you stay organized, manage your social media efforts, or get leads out of your marketing funnel.
Tip 8: Use Public Posts To Connect With Prospects
When you write a post that gains traction or reaches, use LinkedIn’s Public Share feature to let others see your message. Even if they don’t read it in its entirety, they might just become interested enough to follow your brand and connect with you. That way, whenever you write a new post on their newsfeed, it’ll catch their attention. It’s one of those 10 useful tips for social media marketers that we often forget about, but that has immense value!
Tip 9: Leverage The Power Of Groups For More Traffic
Although most people are familiar with groups on LinkedIn, not many uses them to their full potential. The great thing about groups is that they expose your content to a huge number of targeted prospects in one fell swoop. You just need to make sure you choose a relevant group and offer something of value for others to see your post. If you do it right, you can see over 1,000 visitors from one post!
Tip 10. Share & Comment On Other Posts!
Did you know that there’s a way to share, like, and comment on other people’s posts on your Company Page? And did you know that when you do that your name shows up as recommending their content? This is a subtle form of social proof – and can help strengthen your personal brand by showing potential clients that others in your industry are listening to what you have to say.
Conclusion
At first glance, Company Pages on LinkedIn seem as though they would only be useful for large organizations. However, even small businesses can benefit from setting up a page—if nothing else, so that you have a place to direct your fans. Setting up your page takes less than 10 minutes and if you use Hootsuite or another social media scheduling tool, you’ll be able to publish an update within moments of logging in.
For more updates, you can also check.